The Fenway summer time live performance collection, a musical enterprise that began as an experiment greater than twenty years in the past, has turn out to be an financial juggernaut, with this system bringing almost $125 million to native companies throughout 12 acts in 2024, based on a Tourism Economics report.
“The Fenway Park Live performance Collection is a boon for our customer economic system and the companies that depend on it,” stated Martha Sheridan, president and CEO of Meet Boston. “These concert events generate important customer spending, filling eating places and resort rooms whereas producing extra shifts and wages for our trade workforce. Meet Boston commissioned this research to reveal the great impression that these concert events create for our vacation spot.”
The report, performed by the unbiased group Tourism Economics, particulars how the 12 concert events from June to September 2024 introduced out 393,200 guests to the Fenway space.
The 2024 Nucar Fenway Live performance collection noticed Lana Del Rey, Hootie and the Blowfish, Kane Brown, Foo Fighters, Blink-182, Def Leopard and Journey, Inexperienced Day and Put up Malone carry out, together with Noah Kahan and Pearl Jam twice every.
The park introduced 10 concert events for the 2025 season, however two had been canceled as of Thursday. Shakira and Jason Aldean each had their performances cancelled Thursday and Friday attributable to stage security issues, the venue introduced simply hours earlier than the primary present.
The financial impression report particulars that the concert events generated $42.9 million for operational spending together with staffing, safety and different bills on the occasion.
The concertgoers additionally spent a complete of $45.7 million off-site in native eating places, resorts, retailers and different facilities, the report said. Lodging spending led the off-site bills with $14.1 million generated, adopted by meals with $13.2 million.
In complete, the live performance collection supported part-time and full-time jobs and introduced in one other $8.6 million in state and native taxes, the report stated.
“The Fenway Live performance Collection performs an important function in supporting native companies, providing important worth by way of publicity and promotion,” stated Michael Minichello, common supervisor of Time Out Market Boston. … “Whereas baseball continues to attract its loyal followers, the live performance collection broadens our viewers past the realm of sports activities. These occasions generate elevated foot visitors and contribute to a vibrant ambiance that advantages resorts, eating places, retail retailers, and different native institutions alike.”
The venue has hosted musical acts for simply over twenty years.
“It’s laborious to imagine this all began as an experiment in 2003 with one Bruce Springsteen present to check whether or not concert events at Fenway may actually work,” stated Pink Sox President and CEO Sam Kennedy. “Now, greater than 20 years later, it’s turn out to be a signature a part of summer time in Boston. These reveals convey unbelievable power to the ballpark and significant financial impression to our neighboring companies and metropolis.”
The summer time live performance collection is about to proceed with two performances by Hozier on June 23 and 24.
