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Sunday, June 8, 2025

Plummeting pot costs have Mass. hashish companies on edge


Nike John walked to the again of her auto shop-turned-cannabis dispensary in Charlestown on a latest morning and threw open the heavy metallic door to the vault.

Inside have been rows of cabinets stacked with colorfully packaged marijuana merchandise.

“We now have chocolate, taffy, gummies,” she mentioned, surveying her stock. “Over right here we’ve got vapes, disposable vapes.”

This retailer room is the lifeblood of John’s enterprise, The Heritage Membership. However currently John is not seeing inexperienced. All that product is bleeding worth as the worth of marijuana plummets throughout the state.

“ It looks like the underside’s being ripped out from underneath you,” she mentioned. The turbulence is so unhealthy it has John re-thinking her resolution to get into the business: “Understanding what I do know now, I might completely by no means do it once more.”

A show of glass chillums at The Heritage Membership Dispensary in Charlestown. (Robin Lubbock/WBUR)

The state’s Hashish Management Fee simply touted record-breaking marijuana gross sales of $1.64 billion throughout Massachusetts final 12 months — proof, the fee declared, of a “sturdy and thriving market.” It was a uncommon piece of fine information for a fee beset by infighting, toxicity and accusations of regulatory lethargy.

But at the same time as gross sales are booming, the worth of weed is falling, squeezing particular person companies, together with these the fee is charged with serving to to help.

Marijuana at retail retailers was going for $14.09 per gram in November 2018, in keeping with fee information. The price has plunged 62% since then, to $5.36 per gram final 12 months.

The price per gram of cannabis in Massachusetts by year (Screenshot via Cannabis Control Commission 2025 report).
The value per gram of hashish in Massachusetts by 12 months. (Screenshot through Hashish Management Fee 2025 report)

The value drop has “actually made it arduous for companies to have the ability to be viable,” mentioned Ryan Dominguez, govt director of an business commerce group, the Massachusetts Hashish Coalition. “ The gross sales numbers simply do not inform the complete image of how the business is doing proper now.”

There are just a few components contributing to the decline in marijuana costs. One is that the Hashish Management Fee has licensed increasingly cultivators, who’re rising increasingly weed. The surge in authorized product flowing into the market has led to falling costs.

“It’s a easy provide and demand downside,” Dominguez mentioned.

Total cannabis plant activity and volume by year (Screenshot via Cannabis Control Commission 2025 report).
Complete hashish plant exercise and quantity by 12 months. (Screenshot through Hashish Management Fee 2025 report)

One other subject is the rise of legalized hashish in neighboring states. Residents from locations like Connecticut or New York, who used to drive to Massachusetts to purchase product, aren’t coming as a lot anymore.

Retail retailers additionally level to the state’s buy limits. Proper now, a buyer can solely purchase as much as an oz. of marijuana a day. So whereas there’s loads of weed out there, clients are restricted in how a lot they’ll buy, retaining demand down.

“ If none of these issues are altering, after which our working prices are going up whereas the costs are happening, it is simply main us to a really unhealthy scenario for the entire business,” Dominguez mentioned.

Nike John, founder of The Heritage Club Dispensary in Charlestown, Mass. holds a packet of the house flower. (Robin Lubbock/WBUR)
Nike John, founding father of The Heritage Membership Dispensary in Charlestown, holds a packet of the home flower. (Robin Lubbock/WBUR)

Some retailers are even closing their doorways after only a handful of years in enterprise. Knowledge from the hashish fee reveals 30 lively, licensed marijuana companies ceased working final 12 months — about twice as many because the prior 12 months. There are 650 licensed companies at present working within the state, in keeping with the latest depend.

Till not too long ago, Ed DeSousa grew marijuana at RiverRun Gardens, a small cultivator in Newburyport. DeSousa mentioned he based the enterprise in 2017 as a result of he was enthusiastic about rising and promoting small-scale “craft” hashish.

However he discovered it arduous to compete with giant multi-state operators. DeSousa mentioned retailers would not at all times pay for his or her orders, and there have been few authorized mechanisms to pursue that debt.

“I noticed the writing on the partitions,” DeSousa mentioned. He laid off his employees and closed down the enterprise earlier this 12 months.

With “costs happening, shops haggling with us on the worth, provide going up, rents going up, it was simply, there was no strategy to do it,” he mentioned.

Dominguez, of the hashish commerce group, mentioned his group is pushing the state’s hashish fee and the Legislature for modifications, like growing buy limits and loosening promoting rules.

He additionally thinks Massachusetts might observe within the footsteps of Vermont and quickly pause new licenses for growers, retailers and different marijuana companies to attempt to stabilize the market.

In an announcement, Hashish Management Fee Performing Chair Bruce Stebbins mentioned the company “acknowledges that some licensees could also be going through monetary difficulties for a lot of causes, some exterior our management.”

Stebbins pointed to a collection of reforms the fee handed final 12 months meant to assist operators, like easing supply rules and increasing cultivation capability for small companies.

However not everybody thinks it is smart to intrude with falling costs.

“It is really an indication of well being when you could have fairly priced weed that folks can afford and increasingly individuals purchase it,” mentioned Robin Goldstein, director of the Hashish Economics Group on the College of California, Davis. “The most important results of having decrease costs is that you’ve the authorized market taking an even bigger share from the unlawful market.”

Marijuana costs are falling throughout the nation, not simply in Massachusetts. Goldstein believes this pattern is pure for a younger market that is nonetheless taking form.

Stebbins appeared to echo this evaluation throughout testimony earlier than a legislative committee earlier this month. “This worth stabilization is regular and displays a aggressive and maturing market,” he mentioned.

Trade analysts anticipate marijuana might be federally re-scheduled to a much less restrictive class, if not totally legalized, within the coming years. That will imply weed grown in Massachusetts might ultimately be bought throughout state traces. If that occurs, an plentiful marijuana provide might develop into an asset.

“It is like this painful part is galvanizing Massachusetts for the long run interstate competitors the place they are going to fare higher than their neighbors,” Goldstein mentioned.

Within the meantime, he mentioned any regulatory efforts to cap provide or prop up costs could be “absolute suicide.”

However Goldstein’s prediction of a “painful part” is chilly consolation for enterprise homeowners like Nike John who’re attempting to remain afloat proper now.

The sales floor of the The Heritage Club recreational cannabis dispensary in Charlestown, Mass. (Robin Lubbock/WBUR)
The gross sales ground of the The Heritage Membership in Charlestown. (Robin Lubbock/WBUR)

John entered the business with a bang — she was among the many first candidates to obtain a “social fairness” license, a license reserved for individuals from communities disproportionally harmed by the Battle on Medication. She was heralded as the primary Black lady to personal a dispensary in Boston.

However John mentioned she needed to lay off seven of the 22 staff at her Charlestown dispensary final 12 months. Now, she mentioned, she’s simply breaking even every month.

John appears again in any respect the hurdles she needed to soar over to get up to now: navigating complicated rules to get a license, elevating cash, negotiating a lease and sourcing product, solely to see her anticipated earnings vanish when the worth of weed fell.

However John mentioned she’s not giving up.

“I am a battle until the top form of individual. So I do not know if I will ever name it,” she mentioned. “Somebody’s gonna need to name it on me.”

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